Welcome!

Discover the synergy of strategy and creativity with Teresa Salido, where innovative thinking meets artistic expression in the realm of luxury fashion design.

Creative Professional & Business Strategist

TERESA SALIDO

Welcome to my portfolio, a vibrant showcase of my journey in brand strategy and advertising, where creativity intertwines with innovative thinking.

Vibe Mirror Studio: A Personalized Fashion Revolution

AI-Powered Fashion Experience

Client

Teresa Salido played a pivotal role as the Lead AI Product Designer, orchestrating the project over a six-month period. Utilizing tools such as Figma, Adobe XD, and Python, the main objectives were to innovate personalized fashion experiences and enhance user confidence through AI-driven insights.

Date

Completed in March 2023

My Role

AI Fashion Technology
Vibe Mirror Studio redefines fashion discovery by leveraging AI to provide bespoke style recommendations. Unlike traditional platforms, it offers a unique, confidence-boosting experience tailored to individual preferences and body types, ensuring every user feels their best.

Overcoming Fashion Discovery Challenges

Revolutionizing Personal Style with AI Precision

User Research Insights

Our user research unearthed key motivations among fashion enthusiasts, such as the desire for unique style expression and confidence in outfit choices. However, frustrations arose from generic fashion recommendations that failed to capture personal style nuances. This presents a significant design opportunity: to create a platform that offers personalized fashion experiences, enhancing user confidence and satisfaction.

Design Process Timeline

The design process for Vibe Mirror Studio was meticulously structured to ensure a seamless user experience. Beginning with in-depth research, we identified user needs and market gaps. Persona Development followed, crafting detailed user profiles to guide our design. User Journey Mapping then visualized the ideal user experience, leading to Wireframing where initial design concepts took shape. AI Exploration was crucial, integrating advanced algorithms for personalized recommendations. UI Design brought the interface to life, and Prototyping allowed for iterative testing and refinement.

Innovative Features of Vibe Mirror Studio

AI Style Advisor

Our AI Style Advisor provides tailored style analysis, offering users personalized fashion insights based on their preferences and trends.

Virtual Fitting Room

Experience a revolutionary way to try on outfits virtually, ensuring perfect fit and style without leaving home.

Outfit Recommendations

Receive curated outfit suggestions that align with personal style and occasion, enhancing wardrobe choices effortlessly.

Explore the Vibe Mirror Studio Experience

Product Experience Gallery

Impact of Emotional Design

Insights & Learnings

In the Vibe Mirror Studio project, emotional design played a pivotal role in creating a user experience that resonates with individuals on a personal level. By focusing on personalization, we ensured that each interaction felt unique and tailored, fostering a deeper connection between the user and the technology. Trust in AI was built through transparent algorithms and user-friendly interfaces, encouraging users to embrace AI-driven fashion advice with confidence.

Teresa Salido

Teresa Salido is a distinguished AI Product Designer and Business Strategist, known for her innovative approach to integrating technology and fashion. With a background in management from IE University, Teresa has carved a niche in the luxury fashion technology sector. Her career is marked by a commitment to user-centered design and strategic innovation, making her a sought-after expert among product design recruiters and creative directors. Teresa’s work is characterized by a sophisticated aesthetic and a passion for creating meaningful digital experiences.

Connect with Teresa Salido

Address

Office: 5678 Innovation Blvd, Suite 300, San Francisco, CA 94105

Hours

Available: Monday to Friday – 10am to 5pm
Saturday – By Appointment Only