[et_pb_section fb_built=”1″ specialty=”on” padding_top_1=”0px” padding_top_bottom_link_1=”false” padding_left_right_link_1=”false” admin_label=”Hero” _builder_version=”4.27.6″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” custom_padding=”8vw||8vw||true|false” hover_enabled=”0″ locked=”off” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_heading title=”Welcome!” _builder_version=”4.27.6″ _module_preset=”ddeb8c09-9078-4424-bc15-2efb6572e28e” title_font=”Allison|Playfair Display_weight|||||||” title_text_color=”#FFFFFF” title_font_size=”100px” title_line_height=”1.15em” hover_enabled=”0″ title_font_size_tablet=”40px” title_font_size_phone=”24px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ text_shadow_style=”preset1″][\/et_pb_heading][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.6″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” text_font=”Source Sans Pro|Source Sans Pro_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”||||on||||” link_text_color=”#FFFFFF” quote_font=”Playfair Display|Playfair Display_weight|||||||” quote_text_color=”#FFFFFF” header_font=”Actor|Playfair Display_weight|||||||” header_text_color=”#FFFFFF” header_font_size=”72px” header_line_height=”1.15em” header_2_font=”Playfair Display|Playfair Display_weight|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”Playfair Display|Playfair Display_weight|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”Playfair Display|Playfair Display_weight|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”Playfair Display|Playfair Display_weight|||||||” header_5_text_color=”#FFFFFF” header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”Playfair Display|Playfair Display_weight|||||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.5em” custom_margin=”-60px||||false|false” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”15px||1px|||” sticky_enabled=”0″ min_height=”80px”]<\/p>\n
Discover the synergy of strategy and creativity with Teresa Salido, where innovative thinking meets artistic expression in the realm of luxury fashion design.<\/p>\n
[\/et_pb_text][et_pb_button button_text=”Discover More” _builder_version=”4.24.3″ _module_preset=”ab15fb74-61a3-43aa-96b3-41e09aeef654″ custom_button=”on” button_text_size=”14px” button_text_color=”#f25c54″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”100px” button_font=”Source Sans Pro|700|||||||” custom_padding=”12px|24px|12px|24px|true|true” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_row_inner use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|desktop” _builder_version=”4.24.3″ _module_preset=”533f52f4-ee6c-4dcb-aade-f0bc088a737f” background_color=”#FFFFFF” position_origin_a=”bottom_left” width=”100%” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”||||false|true” 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global_colors_info=”{%22#f7b267%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_heading][et_pb_heading title=”TERESA SALIDO” _builder_version=”4.27.6″ _module_preset=”ba4a6336-701f-47b8-bf5c-09da0ce28016″ title_level=”h3″ title_font=”–et_global_heading_font|800|||||||” title_text_align=”center” title_text_color=”#0e0c19″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||10px||false|false” hover_enabled=”0″ title_font_size_tablet=”22px” title_font_size_phone=”17px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_heading][et_pb_text quote_border_color=”#f7b267″ _builder_version=”4.27.6″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”Source Sans Pro|Source Sans Pro_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|Source Sans Pro_weight|||||||” link_text_color=”#f25c54″ 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custom_margin=”||||false|false” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Welcome to my portfolio, a vibrant showcase of my journey in brand strategy and advertising, where creativity intertwines with innovative thinking.[\/et_pb_text][et_pb_button button_text=”Explore Projects” button_alignment=”center” _builder_version=”4.27.6″ _module_preset=”1bffc0fc-42a0-49d1-bd9a-ae3ade2d7206″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#aa4772″ button_border_width=”0px” button_border_radius=”100px” button_font=”Source Sans Pro|700|||||||” custom_padding=”12px|24px|12px|24px|true|true” hover_enabled=”0″ locked=”off” global_colors_info=”{%22#f7b267%22:%91%22button_bg_color%22%93}” custom_padding__hover_enabled=”off|desktop” custom_padding__hover=”|28px||20px|true|false” theme_builder_area=”post_content” sticky_enabled=”0″ button_bg_enable_color=”on”][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project” _builder_version=”4.25.1″ _module_preset=”default” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.1″ 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header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Teresa Salido played a pivotal role as the Lead AI Product Designer, orchestrating the project over a six-month period. Utilizing tools such as Figma, Adobe XD, and Python, the main objectives were to innovate personalized fashion experiences and enhance user confidence through AI-driven insights.<\/p>\n
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custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Completed in March 2023[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”My Role” module_class=”ai_ignore_all” _builder_version=”4.25.1″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”Source Sans Pro|Playfair Display_weight||on|||||” title_text_color=”#0e0c19″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text quote_border_color=”#f7b267″ _builder_version=”4.25.1″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”Source Sans Pro|Source Sans Pro_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|Source Sans Pro_weight|||||||” link_text_color=”#f25c54″ quote_font=”Playfair Display|Playfair Display_weight|||||||” quote_text_color=”#0e0c19″ 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header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”Playfair Display|Playfair Display_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”Playfair Display|Playfair Display_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Vibe Mirror Studio redefines fashion discovery by leveraging AI to provide bespoke style recommendations. Unlike traditional platforms, it offers a unique, confidence-boosting experience tailored to individual preferences and body types, ensuring every user feels their best.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text” _builder_version=”4.18.0″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16.1″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16.1″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Overcoming Fashion Discovery Challenges” _builder_version=”4.24.2″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”Source Sans Pro|Playfair Display_weight||on|||||” title_text_color=”#0e0c19″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” 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Our user research unearthed key motivations among fashion enthusiasts, such as the desire for unique style expression and confidence in outfit choices. However, frustrations arose from generic fashion recommendations that failed to capture personal style nuances. This presents a significant design opportunity: to create a platform that offers personalized fashion experiences, enhancing user confidence and satisfaction.<\/p>\n
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The design process for Vibe Mirror Studio was meticulously structured to ensure a seamless user experience. Beginning with in-depth research, we identified user needs and market gaps. Persona Development followed, crafting detailed user profiles to guide our design. User Journey Mapping then visualized the ideal user experience, leading to Wireframing where initial design concepts took shape. AI Exploration was crucial, integrating advanced algorithms for personalized recommendations. UI Design brought the interface to life, and Prototyping allowed for iterative testing and refinement.<\/p>\n
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Our AI Style Advisor provides tailored style analysis, offering users personalized fashion insights based on their preferences and trends.<\/p>\n
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Experience a revolutionary way to try on outfits virtually, ensuring perfect fit and style without leaving home.<\/p>\n
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Receive curated outfit suggestions that align with personal style and occasion, enhancing wardrobe choices effortlessly.<\/p>\n
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In the Vibe Mirror Studio project, emotional design played a pivotal role in creating a user experience that resonates with individuals on a personal level. By focusing on personalization, we ensured that each interaction felt unique and tailored, fostering a deeper connection between the user and the technology. Trust in AI was built through transparent algorithms and user-friendly interfaces, encouraging users to embrace AI-driven fashion advice with confidence.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Person Biography” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.3″ _module_preset=”c9cfaba2-2263-4f35-8227-8d16ca8bd1cc” background_color=”#FFFFFF” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset3″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/teresasalido.me\/wp-content\/uploads\/2026\/06\/new-portrait-11-800×800-1-800×800.jpg” title_text=”new-portrait-11-800×800″ align=”center” _builder_version=”4.24.3″ _module_preset=”1cc6152f-565c-4c4d-b0c9-cf8c9576c341″ max_width=”140px” border_radii=”on|100px|100px|100px|100px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”112px” box_shadow_spread=”-24px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_heading title=”Teresa Salido” _builder_version=”4.24.3″ _module_preset=”ba4a6336-701f-47b8-bf5c-09da0ce28016″ title_level=”h3″ title_font=”Playfair Display|Playfair Display_weight|||||||” title_text_align=”center” title_text_color=”#0e0c19″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||10px||false|false” title_font_size_tablet=”22px” title_font_size_phone=”17px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text quote_border_color=”#f7b267″ _builder_version=”4.24.3″ _module_preset=”default” text_font=”Source Sans Pro|Source Sans Pro_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|Source Sans Pro_weight|||||||” link_text_color=”#f25c54″ quote_font=”Playfair Display|Playfair Display_weight|||||||” quote_text_color=”#0e0c19″ header_font=”Playfair Display|Playfair Display_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”Playfair Display|Playfair Display_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”Playfair Display|Playfair Display_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”Playfair Display|Playfair Display_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”Playfair Display|Playfair Display_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”Playfair Display|Playfair Display_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Teresa Salido is a distinguished AI Product Designer and Business Strategist, known for her innovative approach to integrating technology and fashion. With a background in management from IE University, Teresa has carved a niche in the luxury fashion technology sector. Her career is marked by a commitment to user-centered design and strategic innovation, making her a sought-after expert among product design recruiters and creative directors. Teresa’s work is characterized by a sophisticated aesthetic and a passion for creating meaningful digital experiences.<\/p>\n
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Office: 5678 Innovation Blvd, Suite 300, San Francisco, CA 94105<\/p>\n
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Available: Monday to Friday – 10am to 5pm
Saturday – By Appointment Only<\/p>\n
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